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Recession Proof Home Office? Don’t You Wish…?
By Jeff Zbar | March 9, 2009
I had a friend who once said during the wild times that were the Dotcom ’90s that running a home-based business was recession proof. She reckoned that home officers and the businesses they ran from home were so small that we flew beneath the damaging flack of some macro-economic trend.
Yeah, I wish.
We all do, right about now.
The best you can hope for is to plan, prepare, and persevere.
Plan For Tomorrow. If ever there was a market that called for being a savvy crystal-ball watcher, this is it. Where your market going tomorrow? Not necessarily THE market, but your little sliver of it? You know your market trends, right? You read your trade journals and Websites and know — as best anyone can in these puzzling times — where you need to be tomorrow? Plan to be there.
Prepare. Plan. Save. Build your brand. Execute on your plans and prepare to run your business as streamlined and effectively and profitably as possible.
Persevere. Entrepreneurship, like building a Super Bowl franchise or running a 26.2-mile footrace, is not a sprint, but a marathon. Prepare for the long-slog. Sometimes it will be glorious, with cashflow and successes abounding. And sometimes Fridays will feel like Mondays (in that I-don’t-wanna-get-outta-bed sense). But you have to. It’s the nature of the beast.
I used to say working for yourself is better than the alternative. Problem is that for many, there is NO alternative.
Recession proof? Maybe not. But given the options today, home officing is the best place to ride this economy out.
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